By this time the company had marked their presence in the market in welding cables and it was now the time to add on the new verticals with the products such as Elastomeric Rubber cables. The company added this product in a very early stage and back in those times, it was the proficiency of large-scale companies only. It was the first small-scale company to manufacture Elastomeric Rubber cables and in 1979, it also bagged the first order from PSU – SAIL – Steel Authority Of India Ltd. The introduction of new verticals did not end here and year on year the company added new verticals such as Trailing Cables, Lighting wires and domestic wires, Power Cables, Control Cables, Instrumentation Cables, etc.